TIWA SAVAGE SEALS ENDORSEMENT DEAL, SETS NEW RECORD

Wave-making music sensation and the firstlady of Don Jazzy-led Mavin records, Tiwa Savage has everything going well for her. Few days ago, she was signed on a new record label and another good news is that she's just sealed up a multi-million naira contract with giant beverage company, Pepsi.

The pretty former Los Angeles-based songwriter has however set a new record for being the first African and (Nigerian as well) to clinch such a huge endorsement deal.

Faces who have joined the endorsement train include Nicki Minaj (the most recent), Michael Jackson, Ray Charles, Janet Jackson, Aretha Franklin, Britney Spears, Christina Aguilera, Mariah Carey, Kanye West, Aishwariya Rai-ex Miss World and Bollywood actor Amitabh Bachchan to mention a few.