18 year-old pop star, Justin Bieber has penned a two-year lucrative deal with sportswear company Adidas as it its new global style icon.

Speaking on the partnership, the canadian teen artiste whose fashion icon is James Dean says "the collaboration is a 'perfect fit' because 'we both believe in living life to the fullest, being young, free and making our own style.'

As a brand ambassador, Bieber will drive the company's ad campaigns, it will aslo afford fans the opportunity to shop for his favorite looks.




Source: Daily Mail
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Ololade is a passionate writer, Loyal Nigerian and Creative Director of Loladeville .

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