BEYONCE NAMED FACE OF H&M CAMPAIGN

Giant fashion brand, H&M has named multiple award-winning American diva, Beyonce has the face of its new campaign.

The 32 year-old star who has recorded a new song, 'Standing on the Sun', which will feature in television adverts will also star in H&M print ads and billboards.

The most successful member of the Destinys' Child group revealed, "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The collection will be available in stores from May.